City Profile: Nashville’s hospitality scene is music to investors’ ears

Hospitality Investor, May14, 2024

Nashville is on the move, and that move is taking Music City higher and higher on the list of attractive targets for hotel investors.

“For sophisticated investors, Nashville has been on their radar for 15 or so years,” explains Jan Freitag, national director for hospitality market analytics at CoStar. “The cost of financing is high everywhere in the U.S., so the question is, can you get the required returns despite this high cost of capital? In this town, the investor sentiment is clearly ‘yes.’”